3 articles
Google Tag Manager lets marketers build and publish event tracking — clicks, form submissions, scroll depth, video plays — without waiting on developers. This guide covers tags, triggers, variables, setup steps, and a real-world newsletter signup example.
Customers rarely convert on the first click, so how do you know which campaign truly earned the sale? This guide breaks down first-touch, last-touch, linear, time-decay, position-based, and data-driven attribution models, showing when each one fits and how to choose credit rules that match your sales cycle instead of skewing your budget decisions.
GA4 works nothing like the old Universal Analytics, and rushing through setup is why so many marketers end up with messy, untrustworthy data. This step-by-step guide walks beginners through creating a GA4 property, installing tracking correctly, configuring key events, and cleaning up data so reports can actually be trusted.
