Analytics & Measurement
GA4 Setup for Beginners: A Step-by-Step Guide to Configuring Google Analytics 4 Correctly
GA4 works nothing like the old Universal Analytics, and rushing through setup is why so many marketers end up with messy, untrustworthy data. This step-by-step guide walks beginners through creating a GA4 property, installing tracking correctly, configuring key events, and cleaning up data so reports can actually be trusted.