Growth & Advanced Tactics
Growth Loops vs. Marketing Funnels: Designing Self-Sustaining Acquisition Engines
Marketing funnels convert strangers into customers but reset after every sale, forcing constant ad spend to refill the top. Growth loops instead turn each user’s action into fuel for the next cycle, creating acquisition that compounds. This article breaks down how funnels and loops differ, when to use each, and how to design a self-sustaining loop into your own acquisition strategy.