Foundation

  • Digital Marketing Foundations: Customer Journey Basics (Awareness → Conversion)

    Imagine you’re at a bustling farmer’s market. You stroll past vibrant stalls, each showcasing unique products. Suddenly, a tantalizing aroma catches your attention. You approach the source-a stall selling freshly baked bread. The baker greets you with a warm smile and offers you a sample. Intrigued, you try it and find it delightful. Before you…

  • Digital Marketing Foundations: Email Marketing 101

    Imagine this: You’re scrolling through your inbox, and amidst the clutter of promotional emails, one stands out. It’s personalized, engaging, and offers something you can’t resist. Welcome to the world of email marketing, a powerful tool in the digital marketer’s arsenal. Whether you’re a budding entrepreneur, a seasoned professional, or someone looking to enhance their…